No campfire? No problem.

To celebrate the innovation of Breyers S’mores, we brought the taste of campfire s’mores right to the city of Chicago.

Introducing the Breyers S’mores Freezerpit! Our one of a kind Freezerpits have a similar design of a traditional stone fire pit but instead are filled with dry ice and our delicious Breyers S’mores bars and sandwiches. Guests gathered around our camp-inspired space featuring log benches, smoke from the dry ice and live acoustic music. From the signage to the stickers, our theme was at every touchpoint.

THE MINI FREEZERPIT

Fans nationwide were invited to enter for a chance to win a Mini Freezerpit. The mini Freezerpit is modeled after our larger event freezer pits but can be held in two hands. It perfectly fits a pint sized Breyers S’mores and ships with skewer spoons to keep our camp vibe going.