Ajinomoto, creator of Japan’s #1 hane-style gyoza, is finally available in the U.S. To invite everyone to Taste The Hype, we turned to IYKYK foodies and pop culture icons to prove the hype is real.

We get a glimpse at the craze around this product by zipping through multiple vignettes with stylized sets and unique characters raving about the gyoza. Among the fun transitions, we catch a few crispy bites and impressive platings to highlight what makes this product special (it’s the hane wing).

This entire project went from brief to launch in 90 days and all 7 vignettes shown were shot in 1 shoot day.